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Emotional Magic
When you hear someone say they are a rational person, you can be sure, no matter how they phrase it, they are being emotional. I’ve always thought there were few decisions made that fit into the...
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The Battle For the Verbal Soul of the South
Roy Blount versus Rick Bragg. Travelogue against travelogue. Food section against food section. Hot sauce verses ice cream. Sories about dogs and drinking versus stories about dogs and drinking. For...
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The UX Interview With MoonPie Mike
When a brand nears 100 years old, things can get stale. Not at MoonPie. For the last year, Big River has been helping the iconic Southern brand build sales and gain massive new engagement through an...
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Your UX tank runs on Insight
I recently spent some time reflecting back on what brought me into the world of Account Planning. The short answer is a book-namely, “Truth, Lies and Advertising” by Jon Steel. It’s the virtual bible...
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A PIG. A GIRL. AND HER HOUSE.
Sounds like the beginning of a joke. Yeah, sure, okay – but it’s further away than you think. When Lindsay Binegar first joined her local 4-H chapter (or ‘club’) she immediately embraced their...
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day terrors and the necessity of sucking.
we’ve spent a lot of loooong days and sleepless nights at the river lately. we’ve had a heavier load than usual and some critical dates for different projects falling at the same times. a daunting task...
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A brand that just imparts information is missing the one thing that makes a brand live far beyond the sale, the shelf or shopping cart. Perhaps that is all you want your brand to do: just sell stuff....
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Moonshine UX
Recently Fred and I got a chance to go to Bourbon Country to talk with two whiskey distillers carrying serious pedigrees. Steve and Paul Beam’s family history in the distilling business dates back to...
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Flying On a Waterfall
Saturday started with an anvil gray ledge of clouds blowing at 30 mph from the south across the Elizabeth River over Portsmouth into Norfolk, the leftovers of tropical storm Andrea that had nearly...
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Training Camp Prepares More Than the Players
This guest post by Hawley Martin. Richmonders are playing backyard football with the Washington Redskins as they train for the upcoming NFL season. So strap it up Richmond, and get ready for an...
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