Havoc-ization
Havoc got a rough start Sunday afternoon at the Barclay Center in Brooklyn against talent and size and skill. The Virginia Commonwealth University Rams brought enough desire to win, but the mayhem and...
View ArticleGo to Where Your Prospects Are
It’s a new day in the biz world. This fairly recent more challenging battleground for acquiring customers requires new thinking and new approaches. Clients, customers, or prospects don’t just come...
View ArticleFandom. The ultimate UX.
Jeff Johnson, Social Media Scientist at Big River, sitting in the Iron Throne at SXSW 2013. Sunday, March 31st 2013 is a big day. Yes, it’s Easter. Which is also a big day depending on how you roll....
View ArticleMadder March Madness
Every year about this time, people congregate in sports bars, eating copious amounts of wings and pizza and drinking more beer than during the entire Super Bowl, mainly because this event is spread out...
View ArticleIt Takes More Than A Word To Win
Once again, VCU’s basketball team churned up a storm Thursday night in the 2nd round of the NCAA Tourney against a depleted Akron team, whipping Shaka Smart’s best friend’s squad by almost 50 points....
View ArticleThe UX of SXSW
I’ve been to other conferences, but the five day SXSW interactive conference is different. It’s a lot like Freshman year in college. Lots of great lectures you can attend. Lots of people wandering...
View ArticleEmotional Magic
When you hear someone say they are a rational person, you can be sure, no matter how they phrase it, they are being emotional. I’ve always thought there were few decisions made that fit into the...
View ArticleThe Battle For the Verbal Soul of the South
Roy Blount versus Rick Bragg. Travelogue against travelogue. Food section against food section. Hot sauce verses ice cream. Sories about dogs and drinking versus stories about dogs and drinking. For...
View ArticleThe UX Interview With MoonPie Mike
When a brand nears 100 years old, things can get stale. Not at MoonPie. For the last year, Big River has been helping the iconic Southern brand build sales and gain massive new engagement through an...
View ArticleYour UX tank runs on Insight
I recently spent some time reflecting back on what brought me into the world of Account Planning. The short answer is a book-namely, “Truth, Lies and Advertising” by Jon Steel. It’s the virtual bible...
View ArticleA PIG. A GIRL. AND HER HOUSE.
Sounds like the beginning of a joke. Yeah, sure, okay – but it’s further away than you think. When Lindsay Binegar first joined her local 4-H chapter (or ‘club’) she immediately embraced their...
View ArticleHavoc-ization
Havoc got a rough start Sunday afternoon at the Barclay Center in Brooklyn against talent and size and skill. The Virginia Commonwealth University Rams brought enough desire to win, but the mayhem and...
View Articleday terrors and the necessity of sucking.
we’ve spent a lot of loooong days and sleepless nights at the river lately. we’ve had a heavier load than usual and some critical dates for different projects falling at the same times. a daunting task...
View ArticleFeeling a Brand
A brand that just imparts information is missing the one thing that makes a brand live far beyond the sale, the shelf or shopping cart. Perhaps that is all you want your brand to do: just sell stuff....
View ArticleMoonshine UX
Recently Fred and I got a chance to go to Bourbon Country to talk with two whiskey distillers carrying serious pedigrees. Steve and Paul Beam’s family history in the distilling business dates back to...
View ArticleFlying On a Waterfall
Saturday started with an anvil gray ledge of clouds blowing at 30 mph from the south across the Elizabeth River over Portsmouth into Norfolk, the leftovers of tropical storm Andrea that had nearly...
View ArticleTraining Camp Prepares More Than the Players
This guest post by Hawley Martin. Richmonders are playing backyard football with the Washington Redskins as they train for the upcoming NFL season. So strap it up Richmond, and get ready for an...
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